Samuel Bail and Abel Samet left careers in finance to build Troubadour Goods, a London-based brand making minimalist bags and accessories designed to perform. Troubadour’s growth snowballed. Today the brand holds B Corp certification and has been ranked by the Telegraph, the New York Times, and more as the best work backpack.
That kind of growth does not happen by accident. It takes a clear vision, a willingness to iterate, and partners who are in it for the long run. Pembroke VCT has been alongside Samuel and Abel since 2013 – not just as investors, but as a board-level partner through the challenges and the milestones.
In this short video, Samuel shares the Troubadour story in his own words.
