Using proprietary machine-learning algorithms, photobook app Popsa has reduced the time it takes for customers to produce photobooks from two hours to an average of just six minutes.

Date of investment
February 2018
Cost of investment
% of ownership
Latest valuation of Pembroke investment

Popsa is a pioneering company leveraging technology to revolutionise the creation of photo albums—an industry valued at £5 billion globally yet traditionally associated with a laborious and time-consuming process. It aims to help customers relive their best moments by making the thousands of photos stored on people’s smartphones more accessible.

Popsa uses AI to automatically sort through photos, find the best moments, and then design them into printed photo albums that people can be proud of. The use of AI not only streamlines the creation process but also enhances the overall experience for customers. By leveraging AI’s capabilities, Popsa optimises the selection and design phases, ensuring that each album encapsulates the most meaningful moments from a vast collection of photos. This technology-driven approach enables users to relive their memories in a tangible and visually appealing manner, making it easier to share and cherish these moments with loved ones.

Disrupting a £5 billion global industry
Deploying unique technology to gather memories
People are craving meaning, especially as photo sharing becomes more transient with the use of Instagram stories; photos nowadays have a very short life span, but the reason we take them hasn’t changed, we still want to relive the moments we capture and derive meaning from them.
Tom Cohen, Popsa Founder

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