Popsa is a photobook app that, through the use of proprietary machine learning algorithms, has reduced the time it takes for customers to produce photobooks from 2 hours to an average of just 6 minutes

Popsa is using technology to disrupt the process of making photo albums – a £5 billion global industry, despite traditionally being a laborious task. Their aim is to help customers relive their best moments by making the thousands of photos stored on people’s smartphone more accessible again.

Popsa use AI to automatically sort through photos, finding the best moments, and then designing them into printed photo albums that people can be proud of.

Date of investment February 2018
Cost of investment £5,200,000
% of ownership 18%
Latest valuation of Pembroke investment £13,684,000

People are craving meaning, especially as photo sharing becomes more transient with the use of Instagram stories; photos nowadays have a very short life span, but the reason we take them hasn’t changed, we still want to relive the moments we capture and derive meaning from them.
Tom Cohen
Popsa Founder

£5 billion
Disupting a £5 billion global industry