Smartify - Pembroke VCT

Smartify

Smartify, Co-Founded by Anna Lowe and Thanos Kokkinitis, is a platform that utilises AI and augmented reality to produce immersive and multilingual museum tours. Customers are able to input the their desired duration and interests, which enables Smartify to produce a personalised tour.

Not only has Smartify won several awards for its innovation, such as a European Lovie Award in 2024, but also is now the most popular museum app with over 1 million downloads.

With over 700 partnerships including the National Gallery, the National Portrait Gallery, the Philadelphia Museum of Art, and the Stavros Niarchos Foundation Cultural Center, Smartify is poised to continue making art accessible and enjoyable for all.

Watch the Founder Story below to hear from Anna and Thanos as they explain their journey and how their technology is transforming how people interact with art and culture.

Notice of Annual General Meeting

Notice of Annual General Meeting

Notice is hereby given that the thirteenth annual general meeting of Pembroke VCT plc will be held at 12.00 noon on Wednesday, 16 September 2026 at 223-231 Old Marylebone Road, London NW1 5QT for the purpose of considering and, if thought fit, passing the following resolutions (of which, resolutions 1 to 9 will be proposed […]

Pembroke VCT Annual Report | 31 March 2026

Pembroke VCT Annual Report | 31 March 2026

This document presents the annual report for the period ended 31 March 2026

Reverse Pitching at rev™ London

Reverse Pitching at rev™ London

This is what it looks like when the pitch goes both ways. Hugo Adams was at the rev™ event last week, not to evaluate founders, but to pitch to them.

FoundersX Reverse Investor Pitching

FoundersX Reverse Investor Pitching

What does a VC actually look for? Last week, Fred Ursell stepped on stage to answer that directly.

2026 Pembroke Team Offsite

2026 Pembroke Team Offsite

We ask founders to work on the strategy for building their team. It felt only right that we held ourselves to the same test.

Bloomsbury Football Charity 7-a-side

Bloomsbury Football Charity 7-a-side

In May, some of the Pembroke VCT team traded their Friday evening for Emirates Stadium, pulling on their boots for the Bloomsbury Football Foundation's annual charity 7-a-side.

Offer for Subscription for up to £40 million of B Ordinary Shares with an over-allotment facility for up to a further £20 million of B Ordinary Shares.

This document provides you with key information about this investment product. It is not marketing material. The information is required by law to help you understand the nature, risks, costs, potential gains and losses of this product and to help you compare it with other products.

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