COAT was launched in 2020 to address the issues associated with the $90bn legacy paint industry and meet the needs of a more contemporary consumer by focusing on quality, sustainability and customer experience. Taking advantage of the founders’ combined experience in the paint industry and consumer marketing business, COAT offers a range of hand-made-to-order paints with free next-day delivery.

We invested in COAT this summer (June 2021) and here we catch up with the founders, Rob and Rob, on why they bought this premium sustainable paint brand to the market.

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