Fred Ursell

Fred leads Pembroke’s investment strategy alongside the CEO and is responsible for its execution across sourcing, due diligence, capital allocation, and portfolio management. He leads the investment team and is a voting member of Pembroke’s Deal Committee. Fred also sits on the boards of several portfolio companies, working closely with founders and management teams to support value creation and long-term growth.

Fred joined Pembroke in 2019 and has over a decade of experience working with high-growth, early-stage companies. Prior to Pembroke, he worked in the Growth Finance team at Grant Thornton, advising scaling businesses on raising capital. Fred holds a First-Class Honours degree in Business and Finance, the Investment Management Certificate, and has passed Level I of the CFA programme.