Felix Danczak

Felix joined as Head of AI & Growth at Pembroke in June 2025. He works with portfolio companies to help them use AI more effectively, sharpen their go-to-market strategy (GTM), and prepare for what’s next, whether that’s scaling, raising, or exiting.

His support ranges from strategic workshops and hands-on GTM execution to practical advice on tools, workflows, and how to apply AI where it drives real outcomes. He also helps founders navigate the bigger shifts – how AI is changing the macro environment and opening up new options for pricing, product, and business model design. 

Felix also works closely with Pembroke’s investment team to assess AI-readiness and GTM strength in new deals and plays a role in shaping the firm’s value-add offer to prospective investments. He contributes to Pembroke’s thought leadership around AI, adaptive growth, and the future of execution. 

Before joining Pembroke, Felix was VP, Global Head of Marketing at Zuora, a $450M category leader in Subscription Management. He was previously COO at Zephr, a SaaS business he helped scale and sell for a 10x return, and Head of Strategy at Signal AI, one of the UK’s leading NLP and AI companies. 

Felix is also the author of Market-Led Growth: A New Operating System for Businesses in the Age of AI, a book that outlines how companies can stay adaptable and commercially effective in today’s fast-moving landscape. He is a graduate of both the University of Cambridge and the University of Warwick. 

He’s known for being clear, commercially grounded, and focused on what works in practice, not just theory. Outside of work, Felix walks long distances, cooks a lot, reads about economic history, writes regularly about techno-economic shifts and grows things in his garden.