Consumer
Pasta Evangelists
Founded by Genoa-born Alessandro Savelli in 2016, Pasta Evangelists’ mission is to provide the highest quality fresh pastas to homes across the country and soon internationally.
Date of investment
January 2020
Date of exit
January 2021
Pembroke investment
£2,000,000
Pembroke proceeds
£4,600,000
Return
2.3x
Pasta Evangelists sells quality fresh, cooked pasta and sauces, pasta making kits and masterclasses through a wide range of channels, aiming to become the authority in fresh pasta. It has created and sold over 200 pasta recipes since launch, with bestsellers including the pappardelle with wild boar ragu, orecchiette with pistachio pesto and lobster tortelloni.
Since Pembroke’s investment in January 2020, the home delivery sector has thrived. In January 2021, Pembroke sold its stake in the business as part of the deal with Barilla Group.
Fresh artisanal pasta is a significant and global opportunity that Pasta Evangelists is executing with a unique omnichannel strategy. We love pasta, and are keen to bring the freshest pasta and sauces across the UK, and one day the world!
200
pasta recipes created and sold since launch
