Floom is a digital marketplace which has paved a new way for customers to connect with local, independent florists.

Founded by Lana Elie in 2016, Floom is the only curated marketplace of its kind for independent florists. Floom’s technology platform – which has been compared to the likes of JustEat and Farfetch – gives florists the software and tools to create and deliver beautifully crafted bouquets to a global network of customers in 125+ countries.

The start-up now works with the best florists in the UK, New York and LA to offer customers same-day delivery.

I saw a huge opportunity to create a platform that enables the consumer to order from a local florist that is curated.
Lana Elie
Floom Founder
Founded in 2016
Now works with the best florists in the UK, New York and LA