Technology
Floom
Floom is a digital marketplace which has paved a new way for customers to connect with local, independent florists.
Date of investment
November 2018
Cost of investment
£4,600,000
% of ownership
24.7%
Founded by Lana Elie in 2016, Floom is the only curated marketplace of its kind for independent florists. Floom’s technology platform – which has been compared to the likes of JustEat and Farfetch – gives florists the software and tools to create and deliver beautifully crafted bouquets to a global network of customers in more than 125 countries.
The start-up now works with the best florists in the UK, New York and LA to offer customers same-day delivery.
I saw a huge opportunity to create a platform that enables the consumer to order from a local florist that is curated.
Founded in 2016
Now works with the best florists in the UK, New York and LA
125+ countries
Serving customers around the world
