Founded by Lana Elie in 2016, Floom is the only curated marketplace of its kind for independent florists. Floom’s technology platform – which has been compared to the likes of JustEat and Farfetch – gives florists the software and tools to create and deliver beautifully crafted bouquets to a global network of customers in 125+ countries.
The start-up now works with the best florists in the UK, New York and LA to offer customers same-day delivery.
|Date of investment||November 2018|
|Cost of investment||£2,415,000|
|% of ownership||22%|
|Latest valuation of Pembroke investment||£2,193,000|