Floom is a digital marketplace which has paved a new way for customers to connect with local, independent florists.

Date of investment
November 2018
Cost of investment
% of ownership
Latest valuation of Pembroke investment

Founded by Lana Elie in 2016, Floom is the only curated marketplace of its kind for independent florists. Floom’s technology platform – which has been compared to the likes of JustEat and Farfetch – gives florists the software and tools to create and deliver beautifully crafted bouquets to a global network of customers in more than 125 countries.
The start-up now works with the best florists in the UK, New York and LA to offer customers same-day delivery.

I saw a huge opportunity to create a platform that enables the consumer to order from a local florist that is curated.
Lana Elie, Floom Founder
Founded in 2016
Now works with the best florists in the UK, New York and LA

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