Founded by Lana Elie in 2016, Floom is the only curated marketplace of its kind for independent florists. Floom’s technology platform – which has been compared to the likes of JustEat and Farfetch – gives florists the software and tools to create and deliver beautifully crafted bouquets to a global network of customers in 125+ countries.
The start-up now works with the best florists in the UK, New York and LA to offer customers same-day delivery.
| Date of investment | November 2018 |
| Cost of investment | £4,415,000 |
| % of ownership | 22% |
| Latest valuation of Pembroke investment | £5,914,000 |
I saw a huge opportunity to create a platform that enables the consumer to order from a local florist that is curated.
Lana Elie
Floom Founder
Founded in 2016
Now works with the best florists in the UK, New York and LA
125+ countries
Operating globally across 125+ countries
