United Fitness Brands
Formerly known as Boom Cycle, United Fitness Brands (UFB) consists of bike-based workout Boom Cycle, boxing workout KOBOX and Barrecore.
United Fitness Brands (UFB) exists to curate the best-in-class fitness verticals and support them through national and international growth. It was formed through the merger of Boom Cycle, an indoor cycling concept which offers a fun, high-intensity cardiovascular workout, and KOBOX, a gym group focused on making boxing accessible to everyone, in early 2021. The group has progressed to acquire Barrecore, which offers Barre classes from 13 locations across the UK.