United Fitness Brands

Formerly known as Boom Cycle, United Fitness Brands (UFB) consists of bike-based workout Boom Cycle, boxing workout KOBOX and Barrecore.

Date of investment
April 2013
Cost of investment
% of ownership
Latest valuation of Pembroke investment

United Fitness Brands (UFB) exists to curate the best-in-class fitness verticals and support them through national and international growth. It was formed through the merger of Boom Cycle, an indoor cycling concept which offers a fun, high-intensity cardiovascular workout, and KOBOX, a gym group focused on making boxing accessible to everyone, in early 2021. The group has progressed to acquire Barrecore, which offers Barre classes from 13 locations across the UK.

There is no reason your workout can’t be the most fun part of your day!
Hilary Rowland, Boom Cycle Founder
High energy, music focussed
bike-based fitness experience

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