Boom Cycle is an indoor cycling concept which offers a fun, high‑intensity cardiovascular workout. The business currently has five studios based in London (City, Holborn, Hammersmith, Battersea and Waterloo), where they combine indoor spin cycling with various exercise classes for both upper and lower body work‑outs.
They have this year secured a contract to produce the digital content for an at home digital spin company. Boom Cycle is one of the foremost dedicated spinning studios in London, and is on track to replicate the success of some of the larger players in the US.
|Date of investment||April 2013|
|Cost of investment||£3,106,000|
|% of ownership||32%|
|Latest valuation of Pembroke investment||£2,108,000|