Established in 2018 by brothers Abbas and Fares Manai, Bloobloom sells direct to consumers both online and offline through a growing store network, removing the middlemen and costs associated with them.

Bloobloom adopts a transparent business model, sharing information such as raw material costs, transport and taxes with customers to demonstrate what they are getting for their money. Acting in stark contrast to its costly competitors, Bloobloom sells its glasses at an average price per pair of £95 whilst still achieving a healthy margin. The founders believe premium glasses can be reasonably priced and reject the glasses industry’s current pricing conventions. Thin lenses, anti-scratch and anti-glare coatings are offered as standard, with blue light filtering treatments and transition lenses available at a reasonable additional cost.

A key goal of the business is to help the 2.5 billion sight-challenged people in the world without access to glasses. Bloobloom’s Pair for Pair programme ensures that, for every pair of glasses sold, Bloobloom donates another pair to someone in need. Bloobloom successfully launched two London stores in November and December 2021 (based in Carnaby Street and Marylebone High Street) and plans to grow this store network firstly in London before looking nationwide.