Annie Mals
Founded by Emily Samuels in 2021
A series of books devised to give children confidence to engage with contemporary issues, such as mental health, diversity and introversion.
Annie Mals was founded in 2021 by Emily Samuels, an award-winning charity fundraiser and Classics graduate. Annie Mals is a next-generation children’s entertainment IP built around original characters and storytelling designed for a global preschool audience.
The brand is being developed as a multi-platform franchise, with a primary focus on television animation and short-form digital content. The company is currently exploring a creative partnership with Zut Media to bring Annie Mals to screen, alongside a broader consumer products strategy spanning toys, clothing, and accessories.
With strong early momentum and a clear pathway to scale, Annie Mals is positioned to grow into a globally recognised children’s brand.
