Business Services

Seatfrog

Founded by Iain Griffin and Dirk Stewart in 2016

Seatfrog is a SaaS platform that allows passengers to upgrade, switch and purchase train tickets.

Date of investment
February 2023
Cost of investment
£5,800,000
% of ownership
14.4%

Founded in 2016 by Iain Griffin and Dirk Stewart, the Seatfrog’s mission is to build a better future for rail and its passengers through its consumer facing app. Seatfrog aims to provide a more efficient and cost-effective way for customers to upgrade to first class, by allowing passengers to bid for upgrades in real time for first-class tickets that would otherwise be unsold. The platform is integrated with train operators’ systems, enabling passengers to bid for upgrades on the day of travel, up until the train departs.

With over 2,400 destinations available, customers can purchase and swap train tickets through the Seatfrog app (available for iOS and Android) which provides real-time notifications of available upgrades, as well as information about the train journey, such as departure times and seat availability. This means that even last-minute travellers can enjoy the benefits of first-class travel. With all major UK train operators already on board, Seatfrog is successfully delivering on its promise of providing a more comfortable and enjoyable travel experience.

Not only is Seatfrog revolutionising the rail industry, it’s leading the way towards a more sustainable future for transportation.

Our mission is to be the platform of choice for rail, helping people fall in love with taking the train again, and enabling operators to run more profitable networks full of happier, less stressed passengers – it’s long overdue.
Iain Griffin, Co-Founder of Seatfrog

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