Beryl

Beryl is known for its innovative products and services to enhance cyclist safety and promote sustainable transportation. Its flagship product, the Laserlight, is a unique device designed to increase visibility and improve road safety for cyclists. It projects a laser image onto the ground before the cyclist as a prominent signal to alert other road users of the cyclist’s presence. This feature has been incorporated into Santander’s Cycles, a bike-sharing program in various cities.

Expanding beyond its initial product, Beryl has entered the cycle hire market, offering a comprehensive range of solutions for bike sharing. It has extended their services to cities such as Bournemouth, Poole, Hereford and London, providing convenient and accessible cycle hire options to residents and visitors.

By entering the cycle hire market, Beryl aims to promote sustainable transportation alternatives and encourage more people to adopt cycling as a mode of commuting or leisure. Its offering includes a variety of bicycles suitable for different preferences and needs, ensuring that users have access to well-maintained and reliable bikes. This expansion allows individuals in the cities mentioned to rent bicycles, conveniently facilitating healthier, eco-friendly transportation options.