Bella Freud

Bella Freud is a British fashion brand, known for its cultural yet playful approach to design. Working across high-end fashion and interiors, the brand weaves personal narratives throughout its collections, balancing irreverence with refinement. Its iconic Word sweaters, including Ginsberg is God and 1970, have become contemporary classics, worn by a devoted global following. Alongside its signature knitwear, the brand also brings its distinctive sensibility to tailoring, introducing sharp silhouettes that carry the same wit and character. The collections are available at the flagship store on Chiltern Street in London, online, and through a curated selection of luxury retailers in the UK and internationally. Having had two successful partnerships with M&S, Bella Freud has garnered a cult following, including the likes of Kate Moss, Little Simz, Alexa Chung, Olivia Wilde and many others.