Consumer

Troubadour

Founded by Abel Samet and Samuel Bail

Troubadour is a London-based modern menswear brand that designs and creates superior handcrafted leather goods.

Date of investment
September 2019
Cost of investment
£2,500,000
% of ownership
26.8%

Troubadour Goods is the brand that’s taking the minimalist bag and accessories market by storm. With a design ethos focused on maximum performance, Troubadour Goods is the go-to choice for individuals who want high-quality products that are built to last.

Troubadour’s Apex 4.0 backpack was named the New York Times Wirecutter’s “Best Laptop Backpack” of 2025, showcasing the company’s commitment to making quality, practical, and sustainable items. With their success, Troubadour has now expanded its product line to include accessories.

As a B Corp certified company, it has a new approach to making products. Its commitment to sustainability shines through as the bags and accessories are made with natural and recycled materials. Refined and sophisticated for work, it also has the comfort, performance and durability you need in the great outdoors.

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