2026 Pembroke Team Offsite

We ask founders to work on the strategy for building their team. It felt only right that we held ourselves to the same test.

In May, the Pembroke team took a day away together. Not a box-ticking exercise but a proper one. Fred Ursell reviewed our investment thesis. Cordelia Royds walked us through our full sales and marketing strategy, including an honest conversation about whether our values and our actual behaviour converge. Felix Danczak ran a session on AI that left the whole team thinking differently about how we use it, both as a firm and for the founders we back.

When the sessions wrapped, we made the most of the sun. A bit of golf, a bit of tennis, and time together that had nothing to do with a meeting agenda. That part matters too.

We back people before we back businesses. That belief has to run through everything we do, including how we build our own team. A group of people who trust each other, challenge each other, and genuinely enjoy working together will always make better decisions for the founders we back.

That is what the day was really about. Not just strategy. The people behind it.