Exploring the Power of Out-of-Home Marketing with Our Portfolio Founders

Pembroke was delighted to host an exclusive out-of-home (OOH) marketing workshop in collaboration with JCDecaux and partners Tracksuit and Defiant. The event brought together founders and marketing leaders from several of our consumer portfolio companies for a morning of insights, strategy and practical advice.

We began with Will Poskett from Defiant, who shared invaluable lessons from his extensive experience in brand building, offering actionable strategies on how to strengthen brand equity and capture audience attention.

Next, Joe Hills from JCDecaux provided a strategic perspective on OOH advertising, exploring when it’s the most effective channel to use and how to deliver campaigns that achieve meaningful impact.

We concluded the session with Dan Fleming from Tracksuit, who demonstrated how to measure the effectiveness of brand advertising, translating insights into tangible outcomes.