January Newsletter 2025

We are excited to share the latest updates from Pembroke VCT, highlighting new/follow-on investments, portfolio milestones, and team developments.

In the latest edition of Pembroke’s investment highlights, the spotlight is on two exciting new ventures: “With Nothing Underneath,” a luxury womenswear brand that is redefining women’s tailoring, and Smartr365, an innovative end-to-end platform that is transforming the mortgage sector. Alongside these new investments, there have also been notable follow-on investments in RotoVR, which boasts the world’s first interactive VR chair, and Smartify, a pioneering app designed to enhance arts and culture engagement for visitors. The edition features updates from a diverse array of companies, including LYMA, Seatfrog, Secret Food Tours, OnePlan, COAT Paints, My Expert Midwife, Heist Studios, Thriva, Bella Freud, TALA, and JustWears. Additionally, Pembroke Investment Director Fred Ursell offers insights on portfolio resilience, while updates on new hires and internal activities further demonstrate the firm’s dynamic growth. With over £220 million in assets under management and a portfolio of over 40 growth-stage companies, Pembroke remains committed to empowering entrepreneurs, driving innovation, and fostering long-term success within the ever-evolving landscape of consumer, technology, and business services.