Smartr365

Pembroke VCT Invests £3.5m in Smartr365, a cutting-edge end-to-end mortgage and protection platform that is transforming the mortgage industry.

Smartr365 has secured £5m in funding to grow the team and enhance the technology platform. With mortgage intermediaries representing 90% of the UK mortgage sector and 25% of these intermediaries using Smartr365, the platform is recognised as a leader in the space. Smartr365 was founded by Conor Murphy to address the inefficiencies and frustrations he identified within the antiquated mortgage industry. The platform automates the entire mortgage process and integrates all key stakeholders, including brokers, estate agents, homebuyers, and lenders. Key service providers such as Experian, Uinsure, and Smoove are also integrated within the Smartr365 marketplace, enhancing the platform’s ability to streamline and simplify the mortgage journey for both brokers and clients.

This latest investment will be used to further develop the platform, complete client and third-party integrations, and expand the sales and customer success teams. It will also help increase the usage of Smartr365’s marketplace, including the growing volume of automated direct-to-lender applications – a technology that Smartr365 pioneered for the sector.

The scale and ambition of Smartr365’s vision was recognised in August 2018 when Legal & General (L&G) became the largest external investor in the company. In this funding round, Pembroke VCT leads as a new investor, alongside Calculus Group and Smart Currency.

Conor Murphy, CEO and Founder of Smartr365, has extensive experience in the UK mortgage sector, having previously founded Capricorn Financial, London’s largest independently owned mortgage broker. Frustrated by the industry’s outdated processes, Conor was driven to modernise the lending process and create a ‘one-stop-shop’ for mortgage brokers. Smartr365’s platform significantly reduces onboarding times for new brokers, minimises errors in the application process, and enhances client satisfaction with live updates.

The company’s client base includes major industry players such as Legal & General, Sesame, Openwork, and Just Mortgages. By connecting these distributors to large-scale lenders like Halifax, Nationwide, NatWest, and Barclays, Smartr365 simplifies complex and time-consuming tasks, such as compliance checks, mortgage tracking, and document management.

Fred Ursell, Investment Director, Pembroke Investment Managers LLP commented:

“We invested in Smartr365 because of its exceptional leadership team, strong market positioning, and innovative technology. With a proven founder in Conor who deeply understands the mortgage industry’s challenges and opportunities, Smartr365 is transforming the sector with its user-friendly, data-driven platform. The company’s blue-chip client base, scalable SaaS model, and ability to drive efficiency for brokers and lenders make it well-positioned to lead the digital transformation of an antiquated market. We see significant potential for growth and value creation as Smartr continues to scale and capitalise on market leading position.”