July Newsletter 2025

We are excited to share the latest updates from Pembroke VCT, highlighting new/follow-on investments, portfolio milestones, and team developments.

In the latest edition of Pembroke’s investment highlights, the spotlight is on new investments: Serve First, an AI-driven platform that accelerates customer experience insights, driving action; Mindset AI who build next-gen AI tools focused on human-AI collaboration; and Ryft, a fintech company that provides embedded payment solutions designed for online marketplaces and platforms. Alongside these new investments, there have also been notable follow-on investments in Bloobloom, an eyewear brand providing designer level quality at a fraction of the price, and My Expert Midwife whose products are created by midwives for mothers to support them through pregnancy and postpartum. The edition features updates from a diverse array of companies, including Transreport, LYMA, Seatfrog, Smartr365, TALA, Auddy, With Nothing Underneath, Ro&Zo, Hackney Gelato, and Popsa. Additionally, we highlight new additions to the Pembroke team. With over £250 million in assets under management and a portfolio of over 45 growth-stage companies, Pembroke remains committed to empowering entrepreneurs, driving innovation, and fostering long-term success within the ever-evolving landscape of consumer, technology, and business services.