Venrex Fund, Pembroke Venture Capital Trust plc (“Pembroke”), Sir Charles Dunstone and other private investors have announced a co-investment in contemporary womenswear brand ME+EM, founded by Clare Hornby.
ME+EM is a contemporary British label that offers understated, accessible and beautifully crafted clothes that fulfil the fashion needs of a modern woman’s lifestyle. ME+EM products are sold direct to the consumer predominately through their e-commerce site, via brochures, and through their flagship retail store in Connaught Street, London.
The new capital underlines investor confidence in the business, and will allow them to build on their success to date by both acquiring new customers and broadening the product offering to their current loyal following. The funds will be used to increase customer engagement and acquisition by moving towards an omni-channel marketing approach including investment in digital, social and PR. Funds will also be used to expand the product range through increased colour, detailing and fabric, and for the targeted introduction of wholesale activity to drive brand awareness and support buying scale.
Andrew Wolfson, CEO of Pembroke Venture Capital Trust commented “We are delighted to be partnering with Clare and the team at ME+EM in what is Pembroke’s fifth investment in the apparel sector. We were impressed by the way the product resonates with their target demographic and the team’s intelligent approach to marketing and data management. We look forward to supporting the business in their growth and development.”
Clare Hornby Founder and Creative Director of ME+EM commented “ME+EM has doubled in size over the last 18 months. I am excited about the future and working with Venrex and Pembroke who both provide the expertise and financial support to take the brand to the next level”
Intelligent fashion is at the heart of ME+EM, a contemporary British clothing label founded by Clare Hornby in 2009. London-based with a global outlook, the brand offers chic, beautifully crafted but accessible clothing that simplifies and enhances the art of getting dressed. Driven by a meticulous focus on fabrication, silhouette and finish, each collection offers a practical, understated interpretation of seasonal fashion trends, alongside a considered offering of elevated style essentials.
ABOUT PEMBROKE VCT
Pembroke VCT was launched in 2013 to invest in early-stage consumer facing businesses.. Pembroke is managed by Oakley Investment Managers LLP, part of the Oakley Group; an asset management and financial advisory business led by private equity veteran Peter Dubens. Peter Dubens is the founder and a non-executive director of Pembroke.