Boom Cycle receives new investment from High Profile Backers

Boom Cycle receives new investment from High Profile Backers

29th April 2013 – London’s leading indoor cycling studio Boom Spin Limited (“BOOM Cycle”) has completed a second round of capital-raising that will allow the pioneering fitness company to bring its unique cycling experience to even more Londoners.

BOOM Cycle has received new investment from a syndicate of high-profile private equity, venture capital and private investors, including Pembroke VCT plc (“Pembroke”) a new VCT fund founded by serial entrepreneur Peter Dubens, hedge fund manager Pierre Andurand and Nectar Capital, as well early round angel investors. Nectar Capital acted as corporate finance advisor to BOOM Cycle during the capital-raise, which closed in April.

The new investment will fund BOOM Cycle’s proposed rapid expansion from its flagship Shoreditch studio, to approximately nine more sites across London, including Chelsea, the West End, and Notting Hill, over the next two and a half years.

Pierre Andurand, founder and managing partner of hedge fund Andurand Capital Management and the lead investor on the fundraising, said: “I’m very excited to have invested in Boom Cycle, which I believe has a lot of potential. I was seduced by the concept and the energy and vision of the founders. I am confident they will build it into a very successful business. I am also a big fan of the classes there and am looking forward to working out there more often.”

Andrew Wolfson, chief executive of Pembroke, said: “We are excited to have invested in BOOMCycle, a dynamic UK company, and look forward to working with the founders to build the leading indoor cycling studio.”

Scott Rudmann, managing partner and founder of Nectar Capital, said: “With this financing round, BOOM Cycle is positioned to execute its ambitious roll-out across London. The quality and potential of the business is evident by the stellar investor group. We are delighted that we were able to help the company and arrange its financing round, and we are delighted to be investors in the business.”

Hilary Gilbert, co-founder of BOOM Cycle, said: “Our Shoreditch studio has proved extremely popular and confirms to us that there is a massive demand for dedicated indoor cycling studios. We are thrilled to have attracted backing from such experienced investors, and are working hard to kit out the new studios and recruit the best indoor cycling instructors to ensure the original BOOMCycle promise is kept at every location.”

BOOM Cycle was founded by Gilbert after the American-born model spotted a gap in the market for flexible, fast and fun indoor cycling. The company’s mission is to revolutionize indoor cycling by coupling a convenient, pay-as-you-go system, with high-energy, fat-burning spinning sessions in a purpose-built atmospheric studio. Gilbert teamed up with business partner and entrepreneur Robert Rowland and launched the company’s first studio in 2011.

Gilbert added: “When I moved to London, I could not find an Indoor cycling session that fitted around my schedule and which offered the intense, effective workout I was looking for. Indoor cycling isn’t new – but the way BOOM Cycle delivers the different, themed classes with first-class instructors in high-spec space is aimed to blow people’s minds and bodies.”

Boom Spin Limited (“BOOM Cycle”)

Indoor cycling is one of the most powerful ways to exercise, delivering intense weight-loss and strength building in a short period of time. BOOMCycle offers a wide range of indoor cycling classes to suit all levels of fitness, from themed disco-style and hip hop sessions, to BodyBOOM which incorporates hand weights for upper-body toning. Mood lighting, high-spec studios and state-of-the-art sound systems deliver the ultimate indoor cycling experience. Classes run all day, and can be paid for per-class or on a monthly basis

Pembroke VCT plc (“Pembroke”)

Pembroke was launched on 5 April 2013 to invest in early-stage consumer facing businesses. Pembroke is managed by Oakley Investment Managers LLP, part of the Oakley Group; an asset management and financial advisory business led by private equity veteran Peter Dubens. Peter Dubens is the founder and a non-executive director of Pembroke.


Pierre Andurand

Pierre Andurand is the founder and managing partner of hedge fund Andurand Capital Management. He was formerly chief investment officer and co-founder of BlueGold, a global commodities hedge fund which at its peak managed over $2 billion. Andurand was named on this year’s list of 40 Under 40 Hedge Fund Rising Stars run by Dow Jones’ Financial News. He is also co-founder and chairman of the Glory World Series kickboxing league. Andurand is a private investor in BOOM Cycle.

Nectar Capital

Founded by Scott Rudmann in 2002, Nectar Capital invests in growth companies in the media, leisure and creative sectors. The firm has a successful track record in asset management and private equity, as well as investment advisory services for family offices in the private equity sphere. By partnering with passionate and innovative entrepreneurs, Nectar helps to promote growth in development stage companies, while delivering industry-leading returns to its investors. Nectar acted as corporate advisor to BOOM Cycle during the fund-raising, and was also an early round investor in addition to investing in the second round.