Technology

Ryft

Founded by Alex Mackenzie and Sadra Hosseini

Ryft is disrupting the payments industry by allowing digital platforms, marketplaces and financial institutions to own their payments, creating a completely new revenue stream.

Date of investment
February 2025
Cost of investment
£1,000,000
% of ownership
4.1%

Ryft is a pioneering decentralised payments platform built to meet the evolving needs of today’s digital platforms and marketplaces. With cutting-edge technology at its core, Ryft empowers businesses to securely, compliantly, and efficiently process, split, and manage complex transactions involving multiple parties.

As a cost-effective alternative to industry heavyweights like Stripe Connect and Adyen, Ryft is already making significant strides, powering payments for over 1,500 businesses and rapidly scaling its market presence. The platform offers mission-critical features such as automated payment splitting, escrow-based delayed payouts, and seamless payment orchestration, delivering tangible benefits to both acquirers and merchants.

Since closing its Seed round in 2022, Ryft has achieved a series of impressive milestones: gaining full FCA authorisation, forging strategic partnerships with global players including Visa, Mastercard, and American Express, and reaching profitability in under 2.5 years. Ryft is also recognised as a Mastercard Network Enablement Partner and boasts a robust 99.9% uptime across its integrations.

We’re thrilled to have participated in Ryft’s £5 million Series A round in 2025, cementing our belief in its vision and accelerating the company’s next phase of growth. This investment will drive further technological innovation and help acquiring banks capitalise on the vast $20 trillion payments market.

With its bold vision and relentless execution, Ryft is well-positioned to lead the charge in the era of Commerce 2.0 and we are proud to support them on this extraordinary journey.

“Acquiring banks were built for the one-to-one transactions of Commerce 1.0. However, in the era of Commerce 2.0, where transactions within a single marketplace involve numerous parties, financial institutions are struggling to deliver payment operations that meet the evolving needs of their customers. As a result, they’re unable to compete with the likes of Stripe Connect and Adyen whose solutions currently dominate the payments ecosystem despite high fees, complicated integrations, poor support, and prolonged payment wait times. At Ryft, we have the technology that allows acquiring banks to overcome these hurdles and we’re actively exploring several strategic partnerships to solve this issue in the payments industry.”
Sadra Hosseini, CEO and Co-founder

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